writer, strategist &
creative content nerd
words that move people
As a storyteller and inherent nerd, and fan of an Oxford Comma, I look for two things every day: the chance to create and the chance to learn.
At the intersection of science and art, creative content is the best of both. Using the power of data-driven creative decisions and the written word to form or fix bridges between people is my why.
My focus is on actionable audience insights, blending journalistic, cinematic and entrepreneurial instincts to create content across platforms. And I couldn't do it without a proper coffee and an annual Headspace subscription.
selected work
January Productions
creative strategist | copy
Site launch and rebrand for high fashion production studio
Website
Banking on Africa
creator | supervising producer
branded documentary for Luno
distributed on
Amazon Prime Video, IMDb page
Lunosaur
campaign lead | copy
Brand awareness campaign for Luno, a cryptocurrency exchange.
Behance page
services
creative strategy
narrative design
brand strategy
campaign concepting
content production
branded content
live event coverage
cross-platform video & audio
education
product storytelling
simplify the complex
understanding & adoption
editorial & features
expert interviews
scripts
thought leadership